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FastCompany Magazine calls the 7 Laws of Innovation - "..a guide to the ins-and-outs of innovation—how innovation works and how it thrives."

Over the years of being in the innovation space, I've discovered a set of laws by trial and error.  Needless to say, I have the scars from the school of hard knocks to validate that these are the set of laws that are critical for innovation success. If you violate any one of them, the consequences can be disastrous.  These laws apply to all sizes of organizations ranging from well-established multi-nationals, to early stage start-ups to governments.

This poster can become an innovation tool to help your team understand and grasp what it really takes to embrace a culture of innovation and transform the organization.

The original blog post was picked up by FastCompany, BusinessWeek and other leading publications. The result was the translation of the original manifesto into the poster.

Poster Size: 18" by 24"

Shipped in a tube and ready for framing.

Note: All profits for this product are donated to Hacking Autism (HackingAutism.org).

In his award winning book, Beyond the Obvious, McKinney dispels the myth that you have to be born with the gift of creativity and innovation. Everyone is creative and this book shows you how. Full of real-world examples, the book presents his rule-breaking approach to harness the power of innovation. In this book, you will ..

• Learn the best ways to generate ideas that lead to game changing innovations.
• Learn to use the power of questions to generate killer ideas
• Learn how to rank ideas so that you can focus on the best ones
• Learn how to significantly improve the execution of your best ideas into award winning products and services
• Learn how to deal with the naysayers/corporate antibodies that will come against your ideas

NOTE: If you want to have this product autographed, please note it in the comment field at check-out 

Praise for Beyond The Obvious ...

"Phil McKinney is an innovation expert, and his killer questions and hit-the-spot anecdotes provide a great way to get a out in front of opportunities " Geoffrey Moore, Author of Crossing The Chasm

"An empowering new voice for business readers, Phil McKinney will change your Monday with his rule-breaking approach to harnessing the power of innovation" Peter Guber, author of the #1 New York Time bestseller Tell to Win

"Phil’s questions are a prerequisite to building innovative products." Satjiv Chahil, Former Global Marketing Chief, Apple

"Phil McKinney arms readers with the skills to ask razor-sharp questions that lead to better ideas and more effective innovations.", Wendell Weeks, Chairman and CEO, Corning

A two-hour audio course that teaches you how to use your creativity to create better ideas that lead to game-changing breakthrough innovations.

In this course, you'll learn:

• Why is innovation important for you, your career and your business?
• Introduction to best methodologies for creating the best ideas
• Learn to use the power of questions to generate better ideas
• How to rank ideas so that you can focus on the best ones
• How to significantly improve the execution of your best ideas into award winning products and services
• How to deal with the naysayers/corporate antibodies that will come against your ideas

This course has been used by organizations ranging from Fortune 25 global enterprises to start-up's and including government agencies.

The Innovation Program Office (IPO) is a structure that when instituted effectively manages the innovation lifecycle from ideation to productization.  Our team works with your organization to establish, structure and customize the IPO. 

Length: 1 Month Engagement

Location: At your facility and virtual

Note: Fee includes travel for US and Canada. Other locations will have additional travel fee.

Description:  The “Innovation Program Office” (IPO) is an effective tool that applies to any organization looking to integrate innovation as a discriminator… a foundational element for success. See our recent show on the IPO.

The role takes on many forms but the role of the “IPO” is establishing the innovation framework, governance, metrics, idea generation, funnel management, securing the funding, project selection and tracking, and training and supporting the teams as they innovate.

Why is an Innovation Program Office (IPO) so vital. 1) It supports corporate/organization wide strategy setting & priorities.  2) Ensures you have a well-managed & functioning innovation lifecycle engine 3) Keeps enterprise plans living and focused  4) Promotes premium growth  5) Enables rapid alignment to take advantage of market forces

An IPO continually feeds ideas into planning, discovers adjustments that are needed to keep the execution of a plan relevant to market forces.  Using the IPO’s talent, idea sourcing capability/idea pipeline your enterprise strategy & tactics will always be challenged to exceed capacity and go beyond for success.

To learn more about the Innovation Program Office written about in the Harvard Business Review, contact us at info@TheInnovators.Network. 

Update: The card deck is now available through Amazon Prime!

Available for purchase is Volume 1 of the Killer Questions Card Deck, a fun, hands-on and portable solution to spark innovation.

The Killer Questions Card Deck will help entrepreneurs, startups, and/or well-established organizations identify who their customer is, the product or service that should be sold, and how their organization operates. The deck contains a series of questions intended to spark fresh ideas and encourage the user to look at all sides of a scenario.

The Killer Questions Card Deck was created by Phil McKinney, author of Beyond the Obvious: Killer Questions That Spark Game-Changing Innovation, and the host of the nationally syndicated radio show and podcast Killer Innovations.

The Killer Questions Card Deck is effective, portable, and durable; making it is an essential tool for individuals and teams, in the office and on-the-go.

Top uses for the Killer Questions Card Deck include:

• As a trigger to help look at a situation differently;
• As the starting point for a brainstorm/ideation session;
• A tool for your personal or team creativity exercise sessions; and,
• As a tool to launch or rebrand a business.

Details and Measurements:

The Killer Questions Card Deck is designed to stand up to regular use. It is printed on the same laminated card stock used for professional playing cards.

Size/weight: 4"x3" and weighs 4.5 oz.

"Many assumptions about our business turns out to be wrong. .. Phil McKinney arms readers with the skills to ask razor-sharp questions that lead to better ideas and more effective innovation."

Wendell P. Weeks, chairman and CEO, Corning

"Phil McKinney will change your Monday with his rule-breaking approach to harnessing the power of innovation."

Peter Guber, NYT Best Selling Author and co-owner of the Golden State Warriors 

"Product innovation is a prerequisite to building great brands. Phil's questions are the prerequisite to building innovative products."

Satjiv S. Chahil, former Global Marketing Chief, Apple

History of the Killer Questions

 I started writing the Killer Questions when I was in my short-lived “retirement” early in 2001. As I relaxed in the Virginian countryside, my mind started to flash back to various experiences I’d had during my working life. Over the course of the preceding twenty years, I’d been a part of dozens of highly innovative products and ideas that came to market. I started to ask myself a broad range of investigative questions about how and why successful products work. The most important issue seemed to be that of understanding the thought process that led to these discoveries.

If I could reverse the thought process that led to innovative products and find the questions that might have generated these ideas, would those same questions lead to new discoveries and new products in the future? With these questions in mind, I wrote down this first question—

As the months passed, these cards started to multiply, so I decided to put together a card deck that I kept in a big binder clip. Before each innovation workshop, I’d flip quickly through the set and pull out a few questions to ask the participants. I constantly tested the questions in workshops to see which questions would generate the best ideas. I kept the ones that worked and tossed the ones that didn’t. Sometimes I realized that a question had the potential to spark a good idea, but I had worded it poorly, so I experimented with the question by adjusting the language. 

After a year or so the walls in my home office were filled with Killer Questions. They were scrawled on index cards and stuffed in shoeboxes or pinned up on the wall. The sheer volume was driving my wife crazy. That’s when I realized I needed to formalize the system, strip it down to the most effective questions, and develop a way to organize and use them. You’ll learn more as we go through the book, but for now know that the Questions are divided into three categories: 

• Who your customer is, 
• What you sell them 
• How your organization operates. 

Each category has roughly twenty questions to date, and more are constantly being tested and added to the. 

The card deck being offered here is Volume 1 of the Killer Questions. More volumes will be released in the future.

So, is the list static? No. The key to the value of the Killer Questions is that new ones are continuously being discovered. Sometimes I get questions sent to me by the listeners to my podcast. Other times I come up with new ones in support of an upcoming workshop, or they come to me when I’m reading a story in the Sunday paper. 

The questions that I keep are ones that trigger something for someone. Did a new question cause a listener or reader to see something differently about their product, customer, or organization? Did it spark a broader examination of how they were doing something, and why? 

One of my favorite killer questions is one of the simplest: 

What do my potential customers not like about the buying experience? 

This is a classic Killer Question; on first glance, it seems obvious, but once people start to think about it they realize they’ve never actually asked that of themselves or their business. In fact, the overwhelming majority of organizations do not measure or track what their potential customers dislike about their buying experience, instead choosing to focus on issues with the product or support. In reality, this question is almost impossible to measure. Think about it. How would you find a potential customer who had such a bad buying experience that they didn’t buy your product? Digging into what the potential customer actively dislikes about buying a product can be a gold mine, especially when your competitors aren’t making that investigation. 

The point of a Killer Question is to challenge you to look at things in a new and different way. 

A really good Killer Question will leave you surprised by the answer.

Since you've read this far in to the site, we will let you in on a little easter egg related to the cards ... on the front and back of each card in the deck are a unique layout of icons designed for each card to help spark more ideas.