Beyond The Obvious by Phil McKinney
Unleash Your Creativity
Are you interested in unleashing your inner creativity? Do you want to innovate like a pro? Then Beyond The Obvious is the book for you!
Written by Phil McKinney, who Vanity Fair calls the “Innovation Guru”, this guide dispels the myth that you need to be born with a gift of creativity and innovation. Everyone is creative! With real-world examples, the book shows how anyone can harness their power of creativity and innovation.
The best part? You'll learn how to generate ideas, focus on the best ones, and execute them successfully even when faced with opposition!
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Praise for Beyond The Obvious ...
"Phil McKinney is an innovation expert, and his killer questions and hit-the-spot anecdotes provide a great way to get out in front of opportunities " Geoffrey Moore, Author of Crossing The Chasm
"An empowering new voice for business readers, Phil McKinney will change your Monday with his rule-breaking approach to harnessing the power of innovation" Peter Guber, author of the #1 New York Time bestseller Tell to Win
"Phil’s questions are a prerequisite to building innovative products." Satjiv Chahil, Former Global Marketing Chief, Apple
"Phil McKinney arms readers with the skills to ask razor-sharp questions that lead to better ideas and more effective innovations.", Wendell Weeks, Chairman and CEO, Corning