In his award winning book, Beyond the Obvious, McKinney dispels the myth that you have to be born with the gift of creativity and innovation. Everyone is creative and this book shows you how. Full of real-world examples, the book presents his rule-breaking approach to harness the power of innovation. In this book, you will ..
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"Phil McKinney is an innovation expert, and his killer questions and hit-the-spot anecdotes provide a great way to get a out in front of opportunities " Geoffrey Moore, Author of Crossing The Chasm
"An empowering new voice for business readers, Phil McKinney will change your Monday with his rule-breaking approach to harnessing the power of innovation" Peter Guber, author of the #1 New York Time bestseller Tell to Win
"Phil’s questions are a prerequisite to building innovative products." Satjiv Chahil, Former Global Marketing Chief, Apple
"Phil McKinney arms readers with the skills to ask razor-sharp questions that lead to better ideas and more effective innovations.", Wendell Weeks, Chairman and CEO, Corning