A book about innovation, written by someone who actually shipped innovations.

Phil McKinney spent four decades making the calls that turn ideas into products. As CTO at HP, he led the team that won "Most Innovative Company" three years running. Beyond The Obvious is the field manual from that work. The Killer Questions methodology. The FIRE method. The thinking he actually used in the room when budgets and reputations were on the line.

The book is built around one premise: most innovations fail not because the ideas were bad, but because nobody asked the right questions before committing to them. The questions in this book are the ones Phil asked his teams. The frameworks are the ones that survived four decades of actual decisions.

The Killer Questions Card Deck puts the core questions in your hand. The book is where they came from.

What other innovation leaders said about it

• "Phil McKinney is an innovation expert, and his killer questions and hit-the-spot anecdotes provide a great way to get out in front of opportunities." Geoffrey Moore, author of Crossing the Chasm
  
  
• "An empowering new voice for business readers, Phil McKinney will change your Monday with his rule-breaking approach to harnessing the power of innovation." Peter Guber, author of Tell to Win
  
  
• "Phil's questions are a prerequisite to building innovative products." Satjiv Chahil, former Global Marketing Chief, Apple
  
  
• "Phil McKinney arms readers with the skills to ask razor-sharp questions that lead to better ideas and more effective innovations." Wendell Weeks, Chairman and CEO, Corning

Want it signed?

Add a note in the comments field at checkout. Phil will sign it personally before it ships.

Anyone can have the idea. Few make the call. This book is for the few.