The questions Phil actually asked.

When Phil ran R&D at HP, the Killer Questions weren't a workshop exercise. They were the questions he asked his team before approving funding. Before greenlighting a product. Before walking into board reviews.

The questions broke easy answers. They surfaced the assumptions that should have been examined and weren't. They forced the team to defend their thinking instead of repeating it.

Beyond The Obvious explains where the questions came from and why they work. This deck puts them in your hand.

Pull a card. Ask the question. See what your team can't answer. The gap between the question and the answer is where the actual work lives.

What this deck is for

Use it before approving a budget. Before greenlighting a project. Before signing off on a strategy. Pull three cards. Sit with what your team can answer and what they can't. Decide based on what you find.

Use it in the room when ideas feel too easy. The Killer Questions are the resistance ideas need to survive. If an idea can't survive these questions, it won't survive contact with the market.

Use it solo when you're stuck. The questions work the same way on yourself. They're harder to answer when you're the only one in the room.

Anyone can have the idea. Few make the call. These are the questions the people who make the call already ask themselves.