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Creative Thinkering: Putting Your Imagination to Work by Michael Michalko

$ 17.95
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Why isn’t everyone creative? Why doesn’t education foster more ingenuity? Why is expertise often the enemy of innovation?

Best-selling creativity expert Michael Michalko shows that natural creativity is limited by the prejudices of logic and the structures of accepted categories and concepts.


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About The Book

Through step-by-step exercises, illustrated strategies, and inspiring real-world examples he shows readers how to liberate their thinking and literally expand their imaginations by learning to synthesize dissimilar subjects, think paradoxically and enlist the help of the subconscious mind. He also reveals the attitudes and approaches diverse geniuses share, which anyone can emulate. Fascinating and fun, Michalko’s strategies facilitate the kind of light-bulb moment thinking that changes lives — for the better.

About The Author 

Michael Michalko is one of the most acclaimed creativity experts in the world. His bestselling books include Thinkertoys, ThinkPak, and Cracking Creativity. He has given speeches, workshops, and seminars on fostering creative thinking for clients ranging from associations and government agencies to Fortune 500 corporations, such as DuPont, Kellogg’s, General Electric, Kodak, Microsoft, Exxon, General Motors, Ford, AT&T, Wal-Mart, Gillette, and Hallmark. He lives in Rochester, New York.


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