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Beyond The Obvious: Killer Questions That Spark Game-Changing Innovation

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Named 'Innovation Guru' by Vanity Fair, Phil McKinney reveals proven methods to unlock your creative potential. Learn how to generate breakthrough ideas, overcome innovation blockers, and execute successfully. Includes real-world examples and practical techniques used by leading companies.
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Unleash Your Inner Innovator: The Essential Guide to Creative Problem-Solving

Transform your approach to innovation with "Beyond The Obvious," the award-winning book by Phil McKinney, dubbed the "Innovation Guru" by Vanity Fair. Whether you're an entrepreneur, business leader, or creative professional, this groundbreaking guide reveals the secrets to unlocking your natural creative potential.

What You'll Discover:

  • A proven framework for generating breakthrough ideas
  • Practical techniques to overcome creative blocks
  • Strategic methods to evaluate and execute your best innovations
  • Real-world case studies from successful innovators
  • Tools to overcome opposition and drive change

Why This Book Is Different:

Unlike other innovation books that focus on theory, "Beyond The Obvious" provides actionable strategies that have been tested in the real world. Through Phil McKinney's extensive experience as a CTO and innovation leader, you'll learn the exact methods used by successful companies to create game-changing products and services.

Perfect For:

  • Entrepreneurs and startup founders
  • Business leaders and executives
  • Product developers and managers
  • Innovation teams
  • Anyone seeking to enhance their creative thinking skills

Industry Leaders Praise "Beyond The Obvious":

"Phil McKinney is an innovation expert, and his killer questions and hit-the-spot anecdotes provide a great way to get out in front of opportunities " Geoffrey Moore, Author of Crossing The Chasm

"An empowering new voice for business readers, Phil McKinney will change your Monday with his rule-breaking approach to harnessing the power of innovation" Peter Guber, author of the #1 New York Time bestseller Tell to Win

"Phil’s questions are a prerequisite to building innovative products." Satjiv Chahil, Former Global Marketing Chief, Apple

"Phil McKinney arms readers with the skills to ask razor-sharp questions that lead to better ideas and more effective innovations.", Wendell Weeks, Chairman and CEO, Corning

What's Inside:

  • Practical innovation frameworks
  • Step-by-step creativity exercises
  • Killer Questions methodology
  • Implementation strategies
  • Opposition handling techniques

Special Offer:

Want your copy personally autographed by Phil McKinney? Simply add a note in the comment field during checkout!

Book Details:

  • Publisher: Hachette
  • Language: English
  • Paperback: 272 pages
  • ISBN-13: 9781401324469

Start Your Innovation Journey Today

Don't let conventional thinking hold you back. "Beyond The Obvious" provides the tools you need to think differently, generate breakthrough ideas, and transform them into reality. Order now and begin your journey to becoming a more effective innovator.

Shipping Information:

  • Free shipping available within the continental US
  • International shipping available
  • Usually ships within 1-2 business days